The digital world moves fast. Dial-up gave way to wifi. MS Paint gave way to Photoshop CC. Yahoo! gave way to Google. What’s sleek and shiny one minute is clunky and dated the next.
It’s a conundrum that leaves every business owner with a website asking, “When should I start thinking about a website professionally designed vs a DYI site? When should I do a redesign?”
P.S. Your competition had their site built from scratch, and a team professionally designed it!
The catering business in Charleston, SC is massive and we wanted to make a stand-out design for the team at Iron Clay Catering. We focused on a beautiful layout and easy-to-use website. The menu is front and center, an issue with most of the catering sites we found in the area. We have some beautiful photos as well from a local and world-renowned photographer, Andrew Cebulka. https://andrewcebulka.com/
For business people, it’s not always evident how much web design matters on the bottom line. In-person, a vender’s sales tactics improve their chances of selling. In the same way, your site’s design can increase your chances of conversion. The same principles of business psychology are still valid online you just have to translate them visually.
For example, the right placement and color of your call-to-action button can increase how many people use it.
When is it time for a website redesign?
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Without beating around the bush, you should update your website every 3 to 4 years, give or take. That’s just a loose benchmark, and certain situations and individual companies don’t conform to that schedule. But if you’re looking for a frame of reference, the safe bet is 3 years most of the time.
This rule is pretty consistent with the current rate of both design and SEO trends. Anything longer than this, and your website starts to appear old to the casual internet user.
Reach out to the team here at ADVYON if you are ready to start something new. marketing@advyon.com or visit our website at www.advyon.com
Visit www.ironclaycatering.com to see this work for yourself.
